Duct Tape Storify!
How does the company interact with the nerd culture involved in duct tape design? Does it also do different social media outreach for more, er, manly and mainstream uses of duct tape?
Here’s the bizarre thing: Duck brand is the primary vendor of duct tape and they must have figured out that duct tape is pretty awful for fixing ducts. Their entire marketing campaign seems to revolve around the more novel uses of duct tape. If you look at their website, there are a few pages dedicated to the traditional uses of their products and the rest is all nerd culture. Their targeted demographic is no longer manly men. It’s totally nerds!
Proof: duckbrand’s latest youtube video is potentially dorkier than the last.
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andersdh88 reblogged this from missxandra and added:
I never knew you could do so much with duct tape. I’ve heard of the wallet and a plain suit jacket and pants, but some...
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missxandra reblogged this from hallewri111 and added:
Well, my immediate response was my most recent backpack. That was tough because it involved working in three dimensions,...
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gusbruggeman reblogged this from missxandra and added:
Wow, talk about unexpected. By no means do I have extensive experience with duct tape, but what I do know falls miles...
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lampert19 reblogged this from missxandra and added:
I never imagined thinking about duct tape in such a manner in a writing class, which is why this is really eye opening....
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cmp21 reblogged this from missxandra and added:
The online community surrounding duct tape surprised me because I had not previously thought that it was such an...
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anniehass reblogged this from missxandra and added:
First off, I found it really interesting that they have duct tape scholarships! I’ve never heard of them before. I also...
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magichodge reblogged this from missxandra and added:
I realize you’d started duct tape construction before! What are some things you have made, and how far have you come...
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lukenelson3 reblogged this from missxandra and added:
My friend taught me how to make duct tape wallets in 9th grade. We got into it and started making them as presents. Duct...
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wick333 reblogged this from missxandra and added:
I never knew how many things could be made out of duct tape. What amazed me was the winner of the duct tape prom...
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fywcoyne reblogged this from missxandra and added:
I absolutely loved looking at all of the prom dress duct tape photos! Do you think the online communities help fuel and...
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bysbigtbabar reblogged this from missxandra and added:
I had no idea that there was such a following of Duct Tape lovers! I’m one of those people that love creative and craft...
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malloryfyw reblogged this from missxandra and added:
One idea that stuck out for me in your presentation was when you said that “anything that can be made, can be made out...
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hallewri111 reblogged this from missxandra and added:
My senior year we were required to do a demonstration speech and someone in my class did one about making duct tape...
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polyglotincarnate reblogged this from missxandra and added:
I thought that your example of the “evolution” of the duct tape rose/flower was really neat. It’s cool to see how social...
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molly111 reblogged this from missxandra and added:
How does the company interact with the nerd culture involved in duct tape design? Does it also do different social media...
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dkirkhoff reblogged this from missxandra and added:
I was amazed by the variety of products people make using duct tape, including prom attire! I enjoyed seeing the Duck...
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